After Bratz, what will be the next 'it' doll?After Bratz, what will be the next 'it' doll?

More than 10 years after Bratz, the controversial dolls that fans seen as the "anti-Barbie," became a global phenomenon, their inventor is unveiling his next creation.

Meet "Pinkie Cooper." The 9-inch fashion doll is part human, part English cocker spaniel and a student at New York City's World of Original Fashion academy, or WOOF! for short.

Like her Bratz predecessor, Pinkie Cooper is a fashionista. She likes to hang out and "travel" with Ginger and Pepper -- two doll friends who are also part-human, part-pup -- and her pet dog "L'il Pinkie."

Her inventor, Carter Bryant, has poured thousands of dollars and hours into his latest creation. Its distributor, a small toymaker called The Bridge Direct, has sunk millions into bringing Pinkie Cooper to stores nationwide.

Bryant, an independent inventor, and his sister Anjanette Abell started working together on the project in 2009. His idea: Create a doll that was sweet, cute, stylish and looked like Abell's real cocker spaniel named Pinkie Cooper.

But will little girls fall in love with Pinkie Cooper like they did with Bratz?

Jay Foreman, founder and CEO of Florida-based The Bridge Direct, which is producing and marketing the dolls, certainly hopes so.

"Pinkie Cooper is our single biggest product launch in our four-year history," said Foreman. If the doll is a hit, it could potentially generate hundreds of millions in sales and propel his $40 million business into the big leagues. He plans to roll the dolls out in July in stores nationwide -- as well as 20 other countries.

Pinkie Cooper could be a big hit or fall flat, But at least she's an example of the risk and innovation that the toy industry badly needs right now.